professional websites for schools & edu programs

 Professional Websites for Schools & edu Programs

Are you trying to find the right company to help you create professional websites for schools & edu programs? You’re probably having trouble finding one, because there are so many web design companies out there, it can be hard to decide which one will be best for your needs. Luckily, we’ve got some great advice to help make things easier! Our article explains why it might be in your best interest to go with a professional website builder, as well as how to find the right company for your needs and get the best results possible when it comes to your site!

Start with a solid foundation

You’re a professional. You want to present yourself and your business in a professional manner. So, if you’re serious about taking your business or non-profit to new heights, you need to start with a solid foundation. If your site doesn’t accurately reflect who you are and what you offer, it will reflect poorly on both. Plus, no one is going to take it seriously when visitors see misspellings, sloppy graphics or outdated content...or none at all!

Strong Brand Identity

The first thing potential students, faculty and staff will see is your school’s website. The more professional and informative it is, the more successful you are likely to be in attracting new students. Nowadays, you don’t need to have a dedicated in-house web developer for regular maintenance and simple updates; instead, hire a design agency specializing in school websites.

Site Needs an Attitude

When it comes to website development, schools are in a unique position. Most businesses need websites, but not all of them are essential—and not every school does. With that said, your site should still be an extension of your brand and what you’re trying to accomplish. If you want parents or students to take your program seriously, that needs to come across through both your content and design.

Shareable Content is Essential

When developing a website for your education program, it’s vital to incorporate content that you can easily share on social media. In fact, research shows that roughly 30% of all users will check a business’s Facebook page or Twitter feed before making a purchase. By ensuring that your site is always up-to-date with current information and offers, you increase the likelihood of encouraging potential students to get in touch with you.

Build a Mobile Site for Quick Access

A mobile-friendly website is important for several reasons. First, more and more people are using their phones to access the Internet instead of their desktop computers. Second, search engines like Google give a boost to sites that are optimized for mobile devices. Lastly, it’s easier for your site visitors to navigate and read your content on smaller screens. If you don’t have a mobile site already, it’s easy to build one in a few hours or less.

Consider Search Engine Optimization (SEO)

As more and more students research schools online, you have to make sure your school’s website is attractive to today’s tech-savvy youth. To attract a new wave of potential students, it’s important to have a professional web design that follows SEO best practices. This will increase your site’s search engine ranking and visibility in internet searches.

Add Video to Increase Engagement

Video is an increasingly important part of digital content marketing, so using video in your school website could be a great way to increase its engagement. That said, you shouldn’t just put any old video on your site. For instance, some schools have chosen to use their website as a means for recruiting students. In these cases, it makes sense to include videos about campus life and student experiences; however, including an instructional music video or something similar would likely not be a good idea.

Choose an Easy-to-Use CMS Platform

A great way to get professional results without spending hours and hours trying to figure out how to make your website do what you want it to do is by going with a CMS (content management system) like WordPress. With a CMS, all of your business information is stored in one central location—the platform itself—and each time you make a change, it will be reflected across every page of your site automatically.

Improve User Experience (UX)

In terms of how your website is navigated and interacted with, UX is extremely important. If your website is difficult to navigate or if it’s not intuitive to use, users will leave. And if they can’t find what they need quickly, they’ll leave.

Stay on Top of Security

From spam and phishing to malware and viruses, hackers are constantly lurking on every website—looking for any opportunity to attack. To keep your site secure, you need a web security system that monitors your site in real time—not just at certain times of day or when an administrator logs in. You also need a managed service provider (MSP) with experts who can fix any security issue as soon as it arises.

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